Social Gaming: Are Casual Gamers Taking Over?
I believe casual gamers are taking over because look at how social gaming has changed over the years you are now able to join a part with your friends to talk to each other while playing a game you can play against one of your friends in your friends list or against someone in the world. The major brand for social gaming is Xbox they have created Xbox live there are two different memberships for Xbox live there is Xbox Live Silver and Xbox Live gold membership this is the main one which allows you to join parties with your friends to talk you can also play against them if you have the same game like FIFA, there are different price ranges depending on how long you want Xbox live gold membership for 5.99 for 1 month, 15.99 for 3 months or 39.99 for the 12 months. I believe that casual gamers are taking over because consoles are becoming cheaper so more people are buying an Xbox or PS3 and also the games are becoming cheaper to buy as well and they are becoming more easy for people to learn and get better at but this can be a bad point as well because if companies are starting to make games easier for the new casual gamers well what about the more experienced gamers who have been playing video games most of their lives they are going to want more of a challenge and companies are bringing out easy games to suite one side of their target audience what about their other target audience they are going to start buy games from different companies because they have more of a challenge and this will lose companies money because they are not trying to reach out to all their target audience. The Game which I believe attracts both audiences but mostly casual gamers is FIFA because of the different options there is the choice of the different skill type you would like to play on amateur, semi pro, professional, world class and legendary also it is very social gaming because there is Pro clubs were the gamer can make its own virtual pro to looks like them or anything they want and join their own club with their friends and play against their friends club or against other people in the world and this brings tighter social gaming because there could be one person playing from Holland against some in Australia and they would just be sitting in their room . My personal experience with social gaming is FIFA as well because I am in a pro club as well and also play head to head seasons against people from different parts of the world in the same league as you. It will tell you now on any game if it is social gaming with the icon on the back and some people will only buy games if it has this. There is also social games on IPods and Ipads there is an app created by Apple called game centre which allows the player to create their own name and this app allows players to go on certain apps to play against people with the same game like flick kick football and compete against each other also it will post your completed achievements so people can look at them.
By Max Schofield
Well done Max, lots of insight here on the social gaming experience currently offered with personal experiences thrown in, particularly with reference to FIFA and Pro Clubs.
ReplyDeleteHowever, if considering social/casual gaming, think of the audience of "non-gamers" - the people who would not think of themselves as "gamers" but rush to Facebook everyday to play Bejewelled or Farmville - my mum is obsessed with Bejewelled! - this is a growing market as casual players can often play these games for free - which are paid for with advertising in the Browser (in the browser - so no specialist gaming console is required - very convenient)
Good stuff, cheers for this Max!
Mr H