Representaion of Race and Ethnicity

Different examples of sterotypical Chartacters:


T-Dog

• He wears Gangsta clothing such as vst tops and baggy trousers
• He has a nickname
• He is clumsy, always falling over and also endangers the group
• He talks in slang-informal

Media Essay

I believe that it is important for companies to target local and national audiences because if it is constructed locally then if it is changed then the majority will be happy, plus if it is local depending were it is because it is a local product it might make the company more profit in the year and this also helps them to find out for the next game if it sells well then they know that they can sell it in local area.  It can also be sold to national audiences this is good because it will broaden the company into different countries and expand its marketplace it will gain them profit, however there is precaution's that need to be taken when expanding into different countries which i am going to explain further in my essay.

Firstly Production is the making of the Video Games local audiences are the biggest factors in how different consoles and different games are made if the local area does not agree with the product then will not accept it this will reduce the profit the company games the perfect example is China they do not allow consoles like PlayStation 3 and Xbox 360 and games from these consoles because they believe that these corrupt the child's mind so they are banned from society another reason i believe they are because they are still a communist countries they will see some of the game and consoles as a capitalist threat and they don't want their people minds to be poisoned in their view. In production many games must be edited so they can be released in different countries. for example in fallout 3 there is a mission were a town must be blown up with a nuclear bomb., however this mission must be taken out for the Japanese release as anything rating nuclear weapons is banned in Japan because of the nuclear bombings in WWII. Therefore this is edited in production.

Secondly localisation is changing a game so it suits a certain country or cultural, the reason why some games have to changed to suit a country or a culture this is because some of the content in a game might offend a county or culture and its beliefs, there has been a couple of examples of this they are in Germany as you can see from the chart below the majority of the games are banned in Germany because of the Nazi references and in Germany they have banned the swatch sticker and it is illegal to have it in the country so because of the countries culture and belief they have to ban any game which has this in it, this applies to Call of Duty people in Germany are allowed to purchase the game but the Zombies part of the game has to be removed because they are Nazi Zombies  

Marketing is a important moment when in the making of a game this is because the company can spend thousands on trying to make the game as good as it can be but this all goes to waste if no one knows about the game in the making a perfect example of this is Rockstar game they because they will leak bits of the game through periods of time by releasing one screen shot or they make pig billboards of a bit of a logo they does to build up the excitement of the game but it also helps that people know about the game, however game localisation takes a part within the creation of a game  because they have to change the language to suit the country they are going to sell the game in like adverts and game play also they have to remove any content they believe might offend the country they are selling the game in

I believe that the most important side of game localisation is Marketing I believe this because if companies don’t market their product correctly than how are people going to find out about them and if the marketing is done correctly than it can massively help the company sell this product and gain profit from it, although game localisation also contributes because this allows companies to sell their game in different countries and allows them to expand and even make more profit from different countries and then a global brand is formed.

distribution (unfinished)

The Distributor of SkyLanders: Giants is Theinthing



The Distributor of Angry Birds Chillingo



The Distributor of GTA V is Take Two interactive, this distributor owns 2K and RockStar games this is the main distributors for the most games like GTA, they own the different sectors in RockStar like , Rockstar leeds etc

UGC

UGC stands for user generated Content this means that the gamer itself can create themselves their own content and create their own levels examples are Little Big planet and Spore.  This has a massive impact on the gaming market.  Due tot his it allows new ideas to be produced by the gamer themselves and can be used in different games

This article talks about that it doesn't believe that Rockstar can release a new GTA game every year like Activsion who make the Call of Duty Franchise and Ubisoft who make Assassins Creed Franchise these to company release a new game to this franchise every year.  The reason behind rockstar not releasing a new game every year is because they will lose profit because they might release the game and the next day people already become bored with the tactic rockstar use there is massive hype towards the new game because they wait a certain period of time build up hype then release it and people get really excoited and ncan't wait to by it.