UGC

UGC stands for user generated Content this means that the gamer itself can create themselves their own content and create their own levels examples are Little Big planet and Spore.  This has a massive impact on the gaming market.  Due tot his it allows new ideas to be produced by the gamer themselves and can be used in different games

This article talks about that it doesn't believe that Rockstar can release a new GTA game every year like Activsion who make the Call of Duty Franchise and Ubisoft who make Assassins Creed Franchise these to company release a new game to this franchise every year.  The reason behind rockstar not releasing a new game every year is because they will lose profit because they might release the game and the next day people already become bored with the tactic rockstar use there is massive hype towards the new game because they wait a certain period of time build up hype then release it and people get really excoited and ncan't wait to by it.