Friday, 26 October 2012

Case Study: SkyLanders Giants

SkyLanders

SkyLanders Giants is a video game released in 2012 this is in the SkyLanders series this is a sequel to SkyLanders: Spyros’ Adventure which was released in 2011, if you played the previous game then you will know the difference to the new game which involves new Skylander characters but they are known as “Giants”, this game was released on October 17th 2012 in Australia, October 19th in Europe and on the 21st October it was released in North America, and in November it will be released in South America this already shows us that it is a big franchise spreading it’s product into different countries all across the world this shows us how popular the first game must have been.  The different platforms which the game is going to be released on is Nintendo 3DS, Play station 3, the Wii, Xbox 360 and It is also going to be available for the new Wii U.  The developer for this is game is Toy’s for Bob they are the creators for other games such as Tony Hawks’s downhill jam and Madagascar: Escape 2 Africa.  The Publishers are Activison who have also partnered with Sega to create Sonic Adventure DX.  When the first Skylanders came out Activison sold over 31 million SkyLander toys.

The SkyLanders franchise is one of a kind in its market were they have toys to be a part of the video game; the player is able to buy the character of their choice to place on the portal of power and then watch their come alive on the screen in front of them.  The difference between the first game and the second one is that instead of having one small character the player can now buy a new character but a giant to help them progress throughout the game.  The main plot of the game is Players will resume their role as a powerful Portal Master, who controls their a team of Skylanders, including Giants, mythical and powerful heroes that play a pivotal role in the quest to save the Sky lands from Kaos, who is back with another plan to rule over Sky lands. Players will navigate perilous lands, battle powerful enemies, collect treasures and solve interesting puzzles.  This is the cost of the Skylander: Giants franchise on Amazon for a starter Pack or booster pack  which includes the game and one giant figure for the Wii it cost’s 36.99, for the Xbox 360 39.99, on Play station 3, 39.99.  For the price of one figure alone they are in the price range of £17.00, this shows us that the whole franchise that it 2011 with Activison selling of 31 million toys that they made a great profit .Amazon: http://www.amazon.co.uk/s/?ie=UTF8&keywords=skylander+giants&tag=googhydr-21&index=aps&hvadid=12609499260&hvpos=1t3&hvexid=&hvnetw=g&hvrand=110154468313434137&hvpone=&hvptwo=&hvqmt=e&ref=pd_sl_93okq7iqtt_e

This game is mainly advertised through television and also the internet it has different TV adverts its main target audience is the younger generation this is a good type of audience for this game because under the age of 16 is the biggest selling target audience group, it is clever how they have set this game out and why they make so much money this is because in the game you need certain characters to carry on with the game and if the player does not have this character they can’t go on or miss a bit out so they have to go out and by the character and this keeps happening throughout the game and this is where they make the majority of their profit, it also widens its audience because it has its own YouTube channel: http://www.youtube.com/user/SkylandersGame this allows everybody to see it the different characters and game play, if Skylander: Giants is anything like the first Skylanders in my opinion it will be a success.

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