Synergy
Synergy is a term were two or more parts of accompany will work together to produce outcomes to do this they create connections between certain areas of entertainment. Platforms are produced to sell different products which are all released to one certain product e.g. video game or of a movie an example of this is the Pixar film Toy Story this was released as a DVD a CD and also a DVD game, a example of this is the game HALO after this game was released a soundtrack was released called Halo: Combat Evolved Anniversary Video game Soundtrack.
Symbiosis
Symbiosis is a term that means when different companies work together to create more profit and a better product, an example is is Angry Birds the different toy's they produce they have been created by Rovio, however they take a bit of the profits. A license is needed if a company wants to make a franchise.
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